About The Coffee Locator
Your trusted source for expert, independent coffee equipment reviews
Our Mission: Helping Coffee Lovers Brew Better
At The Coffee Locator, we exist to solve one simple problem: finding trustworthy coffee equipment reviews shouldn't require hours of research across dozens of unreliable websites. We're building the most comprehensive, transparent, and credible resource for coffee equipment reviews — a place where expertise meets independence, and where every recommendation is earned through rigorous testing.
Since our founding, we've tested hundreds of coffee products — from $30 pour-over drippers to $3,000 espresso machines — and we've never accepted a free product in exchange for a review. Our commitment is simple: honest reviews, transparent methodology, and editorial independence above all else.
What Makes The Coffee Locator Different
1. We Buy Every Product We Review
Unlike most review sites that accept free products from manufacturers, we purchase every single item with our own funds. This ensures our reviews remain unbiased and our recommendations are based solely on performance and value — not marketing relationships.
2. Real Testing, Real Results
We don't just unbox products and read spec sheets. Every product goes through:
- Minimum 20+ hours of hands-on testing
- 60-90 day long-term evaluation for flagship reviews
- Blind comparison tests against competitors
- Laboratory-grade measurements (temp, TDS, extraction)
3. Expert Team with Professional Credentials
Our review team includes:
- SCA Certified Coffee Professionals
- Q Graders (licensed coffee quality assessors)
- Former specialty coffee roasters & technicians
4. Transparent 100-Point Scoring System
We use a standardized, quantifiable scoring system across all reviews:
| Category | Weight | What We Measure |
|---|---|---|
| Brew Quality | 30% | Temperature stability, extraction consistency, taste results |
| Consistency | 20% | Repeatability, shot-to-shot variance, reliability |
| Ease of Use | 20% | Learning curve, workflow, cleaning, maintenance |
| Build Quality | 15% | Materials, durability, component quality |
| Value | 10% | Price-to-performance ratio, long-term cost |
| Features | 5% | Innovation, programmability, versatility |
Editorial Independence Guarantee
The Firewall Between Business and Editorial
The Coffee Locator maintains a strict separation between our editorial team and business operations:
Editorial team determines:
- •All ratings, rankings, and recommendations
- •Review updates and corrections
- •Content accuracy and quality
What we don't do:
- •No pay-for-placement
- •No free review samples
- •No fake reviews
- •No hidden sponsorships
Example: We've downgraded top-selling products from 4.5 to 3.8 stars after long-term testing revealed reliability issues — despite them being high affiliate revenue products. Editorial integrity isn't negotiable.
Last Updated: January 2026
We review and update our About page quarterly to ensure accuracy and reflect our current practices.
Questions or Corrections?
Have questions about our team, process, or spotted an error? We're here to help.
General Inquiries:Contact Us
Corrections/Feedback:Via our contact form
Response Time:Typical response within 24–48 business hours.